I know you have an ecommerce site to run and I constantly preach that blogging is a key part of your success strategy but the reasons are sometimes hard to put into words.
I always tell be to blog and if they are blogging just a little, then they should do more. So I was excited to find an article where the author painstakingly identifies 50 reasons blogging will benefit your business.
Read It! http://www.thesaleslion.com/business-blogging-benefits/